Kara NasvigMiu Miu continues to champion sustainable fashion with the release of its Upcycled Holiday 2024 Collection, featuring Emmy-nominated actor Emma Corrin as the face of the campaign. Known for their role in The Crown, Corrin returns to the brand with a series of vibrant portraits and a nostalgic video celebrating the festive season.
Sustainable Elegance: Upcycled Holiday Collection
The collection embodies Miu Miu’s commitment to circular design, offering a full wardrobe crafted from reused materials. Highlights include:
- Knitwear made from melange yarn
- A tartan kilt adorned with faceted stones
- Leather outerwear featuring floral and flame motifs inspired by Miu Miu’s Spring 2011 collection
- A Chantilly lace dress, embroidered with archival appliqués
- The iconic Wander bag, reimagined in a knit design
In the campaign video, Corrin evokes holiday warmth, listing sights and scents like “gingerbread muffins with butter” and “frozen fountains.”
A Partnership Rooted in Style and Sustainability
Miu Miu’s Upcycled initiative, launched in 2020, has evolved into a cornerstone of the brand’s eco-friendly efforts. Previously limited to denim and handbags, the 2024 holiday collection marks the project’s first complete wardrobe offering.
“Miu Miu Upcycled continues to breathe new life into cherished garments from the past, enhancing the experience of those who will wear them in the future,” said the brand in a statement.
A Familiar Face for the Brand
Corrin’s close relationship with Miu Miu has seen them walk the runway for the Fall 2023 show and don the brand’s designs at high-profile events like Wimbledon and the Venice Film Festival. Their return to headline this campaign reinforces their connection to the label’s ethos of merging timeless design with modern sustainability.
The Miu Miu Upcycled Holiday 2024 Collection is now available at select boutiques and online at miumiu.com.
