Kara NasvigIt’s a Wednesday afternoon in SoHo and a crowd has gathered outside the new Longines boutique. A passer-by asks what all the excitement is about. “Jennifer Lawrence is in there,” someone says, and the phones come out.
Inside, Lawrence is perched in a chair, giving off effortless movie-star ease. She’s dressed in quiet luxury: a brown sweater under a matching cardigan thrown over her shoulders and a short black skirt (all The Row). She lifts the hem to show the construction. “Sweater over sweater,” she laughs. “I stopped short of skirt over skirt.”
On her wrist is the reason for the event: the relaunched Longines PrimaLuna, a 34-mm moonphase watch set with 48 sapphires and a mother-of-pearl dial.
“I’ve only recently started wearing watches as jewellery,” she says, tilting her arm so the light hits the stones. “This one actually feels like a piece of jewellery that also tells time. It’s elegant. I don’t usually say the full name, but… PrimaLuna.”
At 35, with two young children and a schedule that never slows down, she’s drawn to things that don’t need constant switching out. “I’m in a permanent-jewellery phase,” she explains. “I have an ear cuff I never remove, anklets I wear every day. This watch fits right in—it’s not trendy, it’s timeless. Practical and beautiful at the same time.”
The PrimaLuna arrives at a moment when women’s watches are finally being designed like bracelets again: sparkling, feminine, sized for real wrists. Lawrence, whose off-duty New York looks have become street-style legend, loves that it feels like something she’ll wear forever.
Living in the city keeps her inspired. “I notice silhouettes on the street or online,” she says. She’s amused to see Y2K layering coming back—tank tops piled on tank tops—but she draws the line at some of the era’s other relics. “Skinny jeans are dead,” she declares. “I’m very happy about that. No one needs to know the exact difference between my thigh and my ankle.”
