Kara NasvigThe highly anticipated collection will debut in Fall 2025.
H&M has revealed its latest collaboration, joining forces with Glenn Martens, the creative powerhouse behind Diesel and formerly Y/Project. Known for his avant-garde approach and signature use of denim, Martens has become a trailblazer in merging high fashion with everyday wear.
During his time at Diesel, Martens redefined denim, transforming acid-wash jeans and patchwork styles into artful statement pieces. His unconventional shows, such as a public runway rave and behind-the-scenes livestream of a collection’s creation, have set him apart as a designer who thrives on creativity and accessibility.
Martens, who stepped down from Y/Project earlier this year, shared the exciting news alongside H&M Group CEO Daniel Ervér at the Business of Fashion’s VOICES conference. This partnership builds on H&M’s legacy of designer collaborations, which have included icons like Karl Lagerfeld, Mugler, Simone Rocha, and Maison Martin Margiela.
The H&M x Glenn Martens collection is expected to showcase the designer’s edgy vision, with a strong emphasis on denim—his specialty. While details remain under wraps, the fashion world is already abuzz with anticipation for this Fall 2025 launch.
This collaboration continues H&M’s mission of making high-fashion more inclusive and affordable, an ethos that aligns seamlessly with Martens’s design philosophy.
Stay Tuned
As the release date approaches, more details about the collection will be unveiled. This partnership promises to bring Martens’s bold aesthetic to a wider audience—mark your calendars for Fall 2025!
